From market identification and segmentation to messaging, differentiation and go-to-market.
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Expertise
Lead Generation
From search engine marketing, email and social media to site traffic conversion and live events.
MoreSales Productivity
From sales tool development to inside sales programs, channel marketing and sales analytics.
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Recent Publications
Why Marketing Barters Rarely Make Sense
In the early days of my career, I got extremely creative with using my company’s product to barter for marketing services. I was always very proud of just how thrifty I could be in getting things like advertising space and More
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